Most of the year you run a handful of deliveries a day. Then Valentine's Day arrives and you are running two hundred with drivers you hired last week.
Peak-day volume is the whole problem. Per-driver pricing makes seasonal hiring expensive, and route planning that works for twelve stops falls apart at two hundred.
There is also the delicate part: the person paying is not the person receiving. When a sender asks whether the flowers arrived, 'probably' is not an acceptable answer.
Add seasonal drivers without your bill moving. One monthly fee covers the whole team, so Valentine's Day costs the same as a quiet Tuesday.
A photo of the arrangement where it was left, with GPS and timestamp. Confirms delivery to the sender and settles disputes immediately.
SMS or email the recipient as the driver approaches, so someone is there to take the arrangement rather than leaving it in the sun.
Import the day's orders from a spreadsheet and optimize two hundred stops in a single pass.
Wedding and funeral deliveries have hard deadlines. Set the window and the optimizer will not sequence around it.
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